Case Study: Boosting Visibility and Engagement for Masterminds Tuition Academy

Overview

Masterminds Tuition Academy, based in Peterborough, specialises in primary school and GCSE tuition. Despite offering excellent educational services, the academy struggled with its social media presence, making it difficult to connect with potential students and their parents. With limited engagement and visibility, Masterminds needed a marketing strategy to increase brand awareness, grow their social media followers, and boost interaction on their platforms. They turned to MARKIA for help in creating an effective digital marketing solution.

The Challenge

Masterminds Tuition Academy faced several significant challenges:

  • Low Social Media Presence: The academy had little visibility on platforms like Instagram, Facebook, and TikTok, which limited their ability to connect with their target audience.
  • Low Engagement & Followers: Despite having valuable services, the academy struggled to engage with and grow their follower base.
  • Limited Brand Awareness: With little exposure online, Masterminds struggled to build recognition and trust in the local community.

The academy wanted to increase followers, improve engagement, and enhance brand awareness across their social media platforms.

Our Approach

To help Masterminds Tuition Academy overcome these challenges, we implemented a tailored strategy that focused on content creation and social media management.

1. Content Creation & Social Media Strategy

  • Recording & Showcasing the Academy: We visited the academy to record engaging content that highlighted the environment and services. This included videos showcasing the classrooms and tuition sessions.
  • Educational Content: We developed a series of educational tips in the form of carousel posts, reels, and images that were shared on the academy’s Instagram, Facebook, and TikTok pages. The content was designed to engage both students and parents, positioning Masterminds as a helpful resource in education.
  • Consistency & Branding: We ensured a consistent posting schedule to maintain visibility and optimise the academy's social presence.

2. Platform-Specific Strategy

  • We tailored content for each platform (Instagram, Facebook, TikTok) to best suit the audience on each one. Reels on Instagram, educational carousels on Facebook, and engaging TikTok videos helped reach a wider and more relevant audience.

Results

The strategy implemented by MARKIA delivered significant improvements for Masterminds Tuition Academy:

  • Increased Followers: The academy's social media followers tripled within a short period.
  • Higher Engagement: Engagement rates saw a dramatic increase, with more likes, shares, comments, and interactions on posts.
  • Enhanced Brand Visibility & Awareness: Masterminds gained more visibility and recognition in the local community, establishing a stronger online presence.
  • More Inquiries: The academy began to receive more inquiries from prospective students, resulting in increased interest and enrolments.

Testimonial

"I can't recommend MARKIA enough! Before working with them, our tuition academy struggled to gain visibility and connect with the right audience. Within just the first month, MARKIA transformed our marketing with tailored strategies, skyrocketing our engagement and tripling our social media followers. Their creative, data-driven approach elevated our brand awareness, brought in more inquiries, and positioned us as a trusted name in education. If you want results that exceed expectations, MARKIA is the team to choose!"

— Shimmy & Tabi, Masterminds Tuition Academy, Peterborough