Overview

Momin Sports Therapy, a Peterborough-based business specialising in sports massage, hijama cupping, and injury treatment, faced challenges in marketing its services. With no website, limited social media presence, and ineffective advertising strategies, Momin struggled to attract clients and increase sales. Seeking to build brand awareness, gain followers, and grow revenue, Momin turned to MARKIA for a comprehensive marketing solution.

The Challenge

Momin Sports Therapy faced several key challenges:

• Lack of Digital Presence: The business had no website and minimal visibility on social media platforms.
• Ineffective Advertising: Previous attempts at running ads were poorly executed and yielded little return on investment.
• Struggling Sales: Without a robust marketing strategy, Momin found it difficult to reach new clients and grow the business.

To address these challenges, Momin needed to establish a strong online presence, increase brand awareness, and convert followers into paying clients.

Our Approach

We developed a two-phase strategy to tackle these issues and help Momin Sports Therapy achieve sustainable growth:

1. Establishing a Digital Presence

• Website Development & SEO Optimisation: We designed a professional, user-friendly website for Momin Sports Therapy, enabling potential clients to learn more about the services on offer and easily book appointments. The website was optimised for search engines to boost its visibility and attract organic traffic.
• Social Media Set-Up: We created and managed Instagram, TikTok, and Facebook accounts, providing Momin with a platform to connect with the target audience and showcase his expertise.

2. Building Brand Awareness & Driving Engagement

• Content Creation: Over the course of three months, we developed engaging organic content tailored to the business’s niche. This included reels, swipe posts, and imagery to educate and inspire the audience, focusing on the benefits of sports therapy, hijama cupping, and injury treatment.
• Community Engagement: Consistent posting and active interaction with followers helped increase engagement and establish trust with the audience.

3. Scaling Through Paid Advertising

• Once a strong organic presence was established, we implemented a paid advertising strategy on Meta platforms (Instagram and Facebook).
• We ran targeted ad campaigns designed to increase local traffic, attract new clients, and drive conversions.